id: "IR-04(15)" title: "Public Relations and Reputation Repair" family: "IR" family_name: "Incident Response" sort_id: "ir-04.15" priority: "P2" implementation_level: "organization" parent: "IR-04" enhancement: True
Manage public relations associated with an incident; and
Employ measures to repair the reputation of the organization.
Guidance
It is important for an organization to have a strategy in place for addressing incidents that have been brought to the attention of the general public, have cast the organization in a negative light, or have affected the organization’s constituents (e.g., partners, customers). Such publicity can be extremely harmful to the organization and affect its ability to carry out its mission and business functions. Taking proactive steps to repair the organization’s reputation is an essential aspect of reestablishing the trust and confidence of its constituents.
Assessment Objective: public relations associated with an incident are managed;
Assessment Objective: measures are employed to repair the reputation of the organization.
Incident response policy
procedures addressing incident response
procedures addressing incident handling
incident response plan
system security plan
other relevant documents or records
Organizational personnel with incident handling responsibilities
organizational personnel with information security responsibilities
organizational personnel with communications or public relations responsibilities